Rio’s Luxury Real Estate Market Maintains Growth with Modern Launches and Strategic Appreciation

Rio de Janeiro’s luxury real estate market continues to expand strongly in 2025, even amid a challenging economic scenario marked by high interest rates and global uncertainties. Recent data from Ademi-RJ show that, in the first half of the year, the Gross Sales Value (VGV) of new launches reached R$ 6.1 billion, up 22.6% compared to the same period last year. The sold VGV followed suit, reaching R$ 6 billion, while the available inventory showed a slight decrease, signaling rapid absorption of new units.

High-End Launches Drive Growth

The sector is primarily supported by high-end launches, combining technology, modernity, and comprehensive infrastructure. Properties above R$ 2 million saw a 75% increase in total sales value, representing a significant share of citywide transactions.

Recent projects stand out for integrating contemporary design, sustainable solutions, and technological features, catering to buyers who value comfort, exclusivity, and security. Legislative modernization, through the new Master Plan and updates to the Building Code, has enabled the creation of innovative developments in strategic areas, expanding the supply of premium properties.

South Zone and Barra da Tijuca: Strategic Market Hubs

Neighborhoods like the South Zone and Barra da Tijuca play a central role in the luxury market’s performance. These areas concentrate high-end developments with premium finishes, full infrastructure, and prime locations, combining proximity to services, leisure areas, and reinforced security.

International Attraction and Neighborhood Appreciation

In addition to local demand, new launches have attracted international interest, with investors seeking properties in Rio for safety, strategic location, and appreciation potential. According to Bruno Bailby, broker at Horizon Rio:

“The luxury market in Rio attracts investors looking for new or renovated properties with a quality seal and potential for appreciation. Each launch in these areas not only moves the market but also helps make the neighborhoods more modern, safe, and attractive, creating a continuous and solid demand.”

Trends and Outlook

Experts indicate that the trend is to maintain the growth pace, focusing on developments that combine modernity, sustainability, and premium services. Rio’s luxury market does not rely solely on sales volume: it is built on exclusive projects, strategic location, and construction innovation, consolidating the city as a national and international benchmark for high-end real estate investment.

Sources: O Globo, Tempo Real, Jornal DR1

Prepared by: Horizon Rio - Real Estate Boutique

Instagram: @horizon_rio