Rio de Janeiro Reaches 9 Million Tourists: Global Integration and a New Level of Profitability

Rio de Janeiro is experiencing a historic moment. In 2025, the city welcomed 9 million tourists, including, for the first time, 2 million international visitors — consolidating its position as one of Latin America’s leading urban destinations. This record-breaking flow is not an isolated phenomenon; it occurs within a broader context of Brazil’s growing integration into the global market, marked by recent developments such as the signing of the free trade agreement between Mercosur and the European Union.

Although the agreement is still in the ratification phase, it clearly signals a trend toward economic rapprochement, increased mobility of people and intensified commercial relations. In practice, this scenario translates into more travel, longer stays and rising demand for flexible accommodation — especially in global cities like Rio. The direct impact is evident in the real estate market, where short-term rentals are consolidating as one of the most profitable operations at the moment.

Tourism on the rise, strategic real estate assets

The growth of tourism in Rio reflects a shift in visitor profiles. Beyond leisure travelers, there is a growing presence of international visitors, mobile professionals, entrepreneurs and medium- to long-term tourists, attracted both by the city’s cultural calendar and by Brazil’s economic opportunities.

This audience seeks more than accommodation: they look for location, comfort, privacy and international standards. Well-positioned properties in neighborhoods such as Copacabana, Ipanema, Leblon and Barra da Tijuca are becoming strategic assets, capable of meeting an increasingly qualified demand — and one that is willing to pay for it.

How much can you earn with short-term rentals in Rio?

Profitability varies according to neighborhood, property standards, occupancy rates and management quality. Still, simulations based on averages practiced in the Rio market indicate consistent returns, boosted by the current period of strong tourism demand.

In Copacabana, Ipanema and Leblon, average daily rates range between R$300 and R$450, and may exceed these figures during periods such as New Year’s Eve, Carnival, major events and extended holidays.

➡ Estimated average monthly revenue: between R$5,000 and R$7,000, with potential to surpass this level during high season.

In Barra da Tijuca, larger properties and condominiums with full infrastructure attract families, medium-term tourists and business travelers, ensuring more stable occupancy throughout the year.

➡ Estimated monthly revenue: between R$4,500 and R$6,500, depending on the property profile.

An expanding market driven by global factors

According to Secovi Rio data, the supply of properties dedicated to short-term rentals has been growing at an average rate of 20% per year. In March 2025, during peak season, the number of units reached approximately 25,000 properties.

This growth reflects not only the strengthening of tourism but also an environment of greater economic integration and international openness, which is expected to expand the flow of visitors, companies and foreign services in the coming years — even before the full implementation of the Mercosur–EU agreement.

Short-term rentals vs. traditional rentals

While traditional residential rentals in Rio typically yield between 0.3% and 0.5% of the property’s value per month, short-term rentals can achieve returns equivalent to 1% or more, especially in regions with high tourism demand and an international profile.

Pricing flexibility, the ability to leverage high season and greater control over property use make this model particularly attractive in a city that is increasingly connected to the world.

Costs, regulations and points of attention

Despite the profit potential, short-term rentals require planning. Key costs include:

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  - Condominium fees and property tax (IPTU)
• - Cleaning, maintenance and minor repairs
• - Linens and furnishings
• - Booking management and guest services
• - Taxation and income reporting

In addition, discussions around regulation continue at the Rio City Council, reinforcing the importance of compliance with condominium rules and current legislation.

Strategic vision in a new cycle

The record number of tourists, combined with a context of greater international integration, indicates that Rio de Janeiro is entering a new cycle of tourism and urban hospitality appreciation. In this scenario, success in short-term rentals depends not only on demand — but on strategic market insight.

More than simply listing a property, it is essential to understand macroeconomic movements, guest profiles and asset positioning.

To navigate this moment with security, planning and a long-term vision, rely on Horizon Rio – Real Estate Boutique, a reference in high-end real estate. Horizon acts as a bridge between owners and opportunities, offering market intelligence, strategic positioning and an approach designed to maximize results while preserving investor peace of mind.

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Sources: Veja; CNN Brasil; Secovi Rio; Segs; Economia ao Minuto
Produced by: Horizon Rio – Real Estate Boutique
Instagram: @horizon_rio